[photo] Mark Jeftovic

easyDNS CEO, Career Contrarian & AntiGuru

Category Archives: via easyDNS

easyDNS to Rebrand as easy.WTF

After 16 years as an iconic .com startup, easyDNS will shed its moniker and rebrand as easy.WTF.

At a press conference this morning, easy.WTF CEO Mark Jeftovic explained "dot COM is a dinosaur. That era is over. The Zeitgeist of the times we live in is captured perfectly by WTF".

The company foresees a meteoric rise in .WTF registrations as compared to .COM, going so far to predict that the total number of .WTF domains would dwarf the current incumbent by 2017.

wtf_vs_com_graph

"We want to be on the right side of this tectonic shift", said Jeftovic, adding "no pun … Read the rest

easyDNS To Be Dropped From Andy Lehrer Lawsuit

Pursuant to a settlement, easyDNS is being dropped by Andy Lehrer from the Tim O'Rourke / causepimps.ca defamation lawsuit.

Under the terms of the settlement easyDNS will not pay Mr. Lehrer anything and will remove the offending webpages / URLs upon a judicial finding that they are defamatory (something our Plain English Terms of Service says we will do anyway).

Somewhat reminiscent of the Seinfeld episode where Jerry pays a contractor a substantial sum of money to restore his kitchen to its exact pre-reno state, we feel we've still gotten the short end of the stick in this comedy. After … Read the rest

An Open Letter to Bittorrent and File Sharing Sites

The-Birthday-Massacre-3-katherine1517-35112284-1500-914

The Birthday Massacre, who is managed by my former college prof Terry MacManus. During our telephone conversation discussing the effect of filesharing on content creators I downloaded their entire 6-album catalog via bittorrent. For free.

Since our successful wrangling with another ICANN registrar over the rights  of domain name holders and the responsibilities of registrars when transferring their names, we have unsurprisingly become a "goto" registrar for bittorrent and filesharing sites.

I wanted to clarify the easyDNS stance on this because I think the entire filesharing space has a limited time window to position for the future and nothing less … Read the rest

Andy Lehrer Files Amended Claim Adding 3 New Allegations Against easyDNS

In the matter of Andy Lehrer vs Tim Rourke & easyDNS, Mr. Lehrer has filed an amended claim adding three new allegations against easyDNS.

Mr. Lehrer has dropped the paragraph that seeks removal of the website (this avenue is not available under Small Claims cases).

Mr. Lehrer has added three additional allegations against easyDNS. There is no need to repost the new claim, it is more or less the same as the old claim, with the additional paragraphs 54-56. The allegations seek to treat our posting of the actual lawsuit as an "egregious" and malicious act and he is … Read the rest

There Are Two Types of Businesses…

I reread yesterday’s post. It seemed a bit of a suckfest. Sure it’s all true. So what do you do about it?

A couple years ago I started writing a book, working title, Punch Above Your Weight:  How To Survive & Thrive Going Toe-to-Toe Against the 800lb Gorilla In Your Space. I got a fair chunk of it done, but it needed more empirical data, it lacked a clear direction and I never found time to flesh out the case studies I had outlined. In the meantime, it ended up that I’m now writing a completely different book, … Read the rest

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