[photo] Mark Jeftovic

easyDNS CEO, Career Contrarian & AntiGuru

Category Archives: Posts

Einstein Never Said That.

I’ve seen this one drift across my Facebook feed too many times now that I have to comment on it:

“If the bee disappeared off the surface of the globe then man would only have four more years of life left”

This quote is then attributed to Albert Einstein in a type of “case closed” punctuation mark and it has taken on a life of it’s own. In extreme cases I’ve seen it linked to the “Mayan Prophecy” of the world ending on December 21st, 2012 (which the Mayan calendars never really “predicted” at all, but I digress).… Read the rest

An innocuous comment that became a billion dollar deal

About a hundred years ago, in the early early days of easyDNS, I was asked to give a talk about DNS and domain names at a Toronto Mac user’s group. After I gave my talk I was having a coffee with the event organizer, William Stratas. It’s hard to remember how we even hit on the subject, but it came up that I had a friend looking to build a new type of managed data center. It turned out that he had a friend who had a small datacenter who wanted to expand.… Read the rest

How To Use Facebook Marketing To Destroy Your Credibility

All day long I’ve been getting invites via Facebook from some technology firm I’ve never heard of, inviting me to join facebook so that I can connect with them. Everybody gets these types of lame attempts at “social media marketing” from desperate clueless companies (not to mention that half the time these solicitations are just spoofs, infected with something or attempts to phish your login details). In this case, the invite really was sent via Facebook’s invitation engine, and all day long they kept coming….

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Investing Local: The Game-Changer for a Dismal Economy

A little less than a year ago while I was driving up north for my annual dose of solitude in a cabin outside of Algonquin Park, I had somewhat of an epiphany. It came after the realization that the miserable urban sprawl that was decimating ever more land around Toronto for sterile subdivisions of cubical houses and big box stores was reaching ever outward from the GTA (green belt, hah!). I was listening to Damon Vickers “The Day After the Dollar Crashes”, which was less about what happens after the dollar finally crashes, and more of a call-to-arms to … Read the rest

Because Dictators Are Bad…

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