It's been a long time coming, but as of a few months ago, the onslaught of the new Top Level Domains ("TLDs") has commenced. This is quite the game-changer because the sheer volume of new TLDs necessitates a different strategy for protecting one's interests than was the general convention of the past.
In the past, everybody (except maybe us), would try to whip all their customers into a frenzy around the concept "Get your name under [dot]whatever before somebody else does!" (We were usually a bit more stand-offish about it, being deeply skeptical of that entire model).
Not every new … Read the rest